Steps in Creating a 30 Second TV Spot

1.      Initial Consultation: A meeting is arranged in order to discuss your objectives for the commercial. Your aims and desires are mapped out.

2.    Write Script: A script is written based on the information gathered at    the initial consultation.

3.     Approval of Script: You review the script and make sure all the information is correct.

4.    Recording the Script: After approval, the script is sent out and recorded by a National TV Voice.

5.     Video Shoot: A minimum one-hour video shoot scheduled.  A shooting scheduled is discussed with you and/or a list of tentative shots is prepared and presented to you.

6.     Shooting: Video shoot takes place.

7.     Preparation for Editing: All the information is gathered for the commercial. Any media that you desire (i.e. photos, logos, music, etc.) is created or secured.

8.    Editing: All gathered materials are sent to the editor for editing. Any style questions not already addressed are isolated and taken care of.

9.    Finished Products: After the editor receives all raw materials, the final spot is finished, ready for your approval and only then to be aired.

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